Today, there are so many opportunities to gather information and network with like-minded professionals on the web, that it presents a challenge to show organizers, as attendees and exhibitors are looking for higher engagement levels. And with all the new digital tools available, engagement opportunities can increase at a show and expand beyond the physical event. The challenge lies in determining ways to engage and the tools to use to facilitate engagement.
Fern can help. With our strategic marketing partners, Fern offers show organizers marketing solutions that take any event to new heights. Fern with our partners can provide you with:
Event Audits and Strategy - Strategy audits go deep into the DNA of your association, your member culture, and what you're trying to achieve at your event. We conduct extensive research and analysis of your event and suggests ways to create event experiences that map to your goals.
Attendee Marketing - Our innovative approach to attendee marketing gives you access to a full spectrum of best practices, creative programs, and leading-edge technologies to drive attendance to your events. Our experienced and knowledgeable team can help you with: audience analysis, marketing message creation, social media solutions and best practices for email/direct mail marketing.
Digital Event Tools - New technologies such as digital event schedulers with online exhibit directories, or mobile show guides allow for pre-show engagement among attendees and exhibitors. We can help you select the right tools for your event.
Virtual Events - Whether you need a virtual event strategy that coincides with your physical event or one that provides subsequent community outreach throughout the year, Fern can help put in place the right technology solution that meets your objectives.