Preface: If you think my writing wanders, try having a face to face conversation with me…squirrel! Twelve years ago, yesterday, I walked into Fern with the task of taking over the management of a company with a storied 99-year legacy. The company was hugely successful. Less than three years earlier, the company had transferred from […]
Hang in There; New Beginnings Are Ahead
Though we, as a world, as industries, as businesses, and individuals, in most cases, are experiencing something unlike anything we ever have before; we are a resilient people with tremendous drive and an innovative spirit. These characteristics can be slowed and dampened but cannot be destroyed. My company, Fern, like others large and small, in […]
A Letter from President & CEO, Aaron Bludworth, to all Fern & NexxtShow Customers regarding COVID-19
All of us at Fern send our sincere hope that above all else, you and your families are healthy and safe during these difficult times. Fern remains OPEN FOR BUSINESS, committed to our clients, our industry, and the value that trade shows and conferences bring to society on many levels. In addition to the day […]
What are the Top 3 Most Stressful Things When Exhibiting at a Trade Show?
3 of the most stressful things about exhibiting at a trade show… 1- Not knowing what costs are going to be. Solution: Review all information from show and all vendors in detail and early (many provide advance order discounts due to ability to plan better when they have orders early). Encourage the show organizer to […]
Corporate Culture — The Fern Way
Ten years ago, this coming summer, I joined Fern as its “leader”. The truth is, the Fern Culture has come to lead me. Culture is an interesting term that is used in countless ways and takes on many meanings, some superficial and some profound. In its most straightforward definition, culture refers to the social norms […]
