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You are here: Home / Archives for Scott Welch

Scott Welch

Corporate Activation: What is it and why does it matter for your brand?

“It’s important to stand out” “Make sure attendees remember you” “You have to be different” “Make headlines” “Stay competitive and outshine your competitors” We’ve all heard these phrases countless times, and quite frankly the words don’t hold the meaning they should. If you work in an industry where there is a competitive market then you […]

Filed Under: Insights

Is Attendee Experience Influenced by the Senses?

How can the senses affect attendee experience?   I’ve been working with the Corporate Services Team at Fern for about 9 years.  My primary focus is connecting our Corporate Client’s products and services to event attendees in striking and impactful ways.  I work within a tradeshow booth or event space, but have the ultimate goal […]

Filed Under: Experiences

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