Before attending a trade show, or hosting a corporate event of your own, it’s important to cover your bases and prepare for success. By understanding the 5 W’s of your event, your event planning will run more smoothly and be something you can reference back to if you lose focus. Who– Who is your target […]
How Augmented & Virtual Reality Fit Into The Corporate Event Space
This blog was originally published on CPG Agency’s blog on October 24th, 2018. CPG is an event management agency specializing in event design, production and attendee engagement. Contact Fern’s VP of Sales, Jeff Hoffend at jhoffend@fernexpo.com, for more information. Augmented (AR) and virtual reality (VR) are changing the ways businesses approach experiential. But while it is always tempting to […]
Save More Money: with Fern’s Freedom Shipping
You’ve decided to exhibit at an event. Whether you’re a veteran exhibitor or a fresh face in the live event scene, all exhibitors have “stuff”. Products they want to promote, things they need in order to conduct business, and substance to draw people into their space. All this stuff has to be set up in […]
Corporate Activation: What is it and why does it matter for your brand?
“It’s important to stand out” “Make sure attendees remember you” “You have to be different” “Make headlines” “Stay competitive and outshine your competitors” We’ve all heard these phrases countless times, and quite frankly the words don’t hold the meaning they should. If you work in an industry where there is a competitive market then you […]
What are the Top 3 Most Stressful Things When Exhibiting at a Trade Show?
3 of the most stressful things about exhibiting at a trade show… 1- Not knowing what costs are going to be. Solution: Review all information from show and all vendors in detail and early (many provide advance order discounts due to ability to plan better when they have orders early). Encourage the show organizer to […]
What I’ve Learned During My First Year in the Event Industry
What I’ve learned It has been exactly 1 year since the world of expos, booths, exhibitors and trade associations was presented to me. Just two days after starting a brand-new job, I was thrown into the thick of my first event. I began working on a Wednesday morning and was sent to Atlanta the following […]
Too Hot, Too Cold, Or Just Right?
If Goldilocks were a Show Organizer reviewing RFP responses from multiple General Service Contractors she may experience déjà vu. Would she select the GSC that was hot, the one that was cold or the one that was just right? Over the course of my career I have had the pleasure to work for top industry […]
Creative Culture — The Fern Way
Design and Events Design is valuable. It is so valuable that the success of the events world depends on it. Designer Massimo Vignelli said, “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, […]
How to Win A Trade Show in 10 Ways – Part 2
In a previous blog post, I addressed 10 different mistakes that exhibitors make while presenting at a trade show. If you have not read “How to Lose A Trade Show in 10 Ways Part 1” check it out! In this post I break down each point and go over how to fix each mistake. The following […]
How to Lose a Trade Show in 10 Ways – Part 1 (Exhibitor Edition)
Let’s discuss body paint for a minute. (Yes, you clicked the right link!) Not too long ago I attended a trade show in the Business Services Sector. The attendee composition was evenly mixed between professional men and women doing what most do when attending conventions and trade shows…going to educational sessions, networking, and kicking the […]
