Fern welcomes Jim Kelley (Alexandria, VA, February 15, 2019) – Jim Kelley has joined Fern as Vice President, Marketing & Industry Relations. Kelley comes to Fern from Production Resource Group (PRG). His career prior to that spanned the industry, including roles with exposition service contractors, convention centers and hotels. “I am personally thrilled to have Jim […]
How to Detect a Phishing Scam and Protect Yourself
In our world today, we use email for a majority of our work communication. Many people work in a fast paced, continually “go, go, go” environment and receive countless emails on a day to day basis. With so many important emails many people like to flush out the quick tasks and remove as much as […]
The 5 Ws of Events: The quick guide to planning for a successful live event
Before attending a trade show, or hosting a corporate event of your own, it’s important to cover your bases and prepare for success. By understanding the 5 W’s of your event, your event planning will run more smoothly and be something you can reference back to if you lose focus. Who– Who is your target […]
How Augmented & Virtual Reality Fit Into The Corporate Event Space
This blog was originally published on CPG Agency’s blog on October 24th, 2018. CPG is an event management agency specializing in event design, production and attendee engagement. Contact Fern’s VP of Sales, Jeff Hoffend at jhoffend@fernexpo.com, for more information. Augmented (AR) and virtual reality (VR) are changing the ways businesses approach experiential. But while it is always tempting to […]
Save More Money: with Fern’s Freedom Shipping
You’ve decided to exhibit at an event. Whether you’re a veteran exhibitor or a fresh face in the live event scene, all exhibitors have “stuff”. Products they want to promote, things they need in order to conduct business, and substance to draw people into their space. All this stuff has to be set up in […]
Corporate Activation: What is it and why does it matter for your brand?
“It’s important to stand out” “Make sure attendees remember you” “You have to be different” “Make headlines” “Stay competitive and outshine your competitors” We’ve all heard these phrases countless times, and quite frankly the words don’t hold the meaning they should. If you work in an industry where there is a competitive market then you […]
What are the Top 3 Most Stressful Things When Exhibiting at a Trade Show?
3 of the most stressful things about exhibiting at a trade show… 1- Not knowing what costs are going to be. Solution: Review all information from show and all vendors in detail and early (many provide advance order discounts due to ability to plan better when they have orders early). Encourage the show organizer to […]
What I’ve Learned During My First Year in the Event Industry
What I’ve learned It has been exactly 1 year since the world of expos, booths, exhibitors and trade associations was presented to me. Just two days after starting a brand-new job, I was thrown into the thick of my first event. I began working on a Wednesday morning and was sent to Atlanta the following […]
Too Hot, Too Cold, Or Just Right?
If Goldilocks were a Show Organizer reviewing RFP responses from multiple General Service Contractors she may experience déjà vu. Would she select the GSC that was hot, the one that was cold or the one that was just right? Over the course of my career I have had the pleasure to work for top industry […]
Creative Culture — The Fern Way
Design and Events Design is valuable. It is so valuable that the success of the events world depends on it. Designer Massimo Vignelli said, “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, […]
