In life for many or some, the number 13 evokes fear and is seen as unlucky. In fact, there’s even a phobia name for it…TRISKAIDEKAPHOBIA! The fear of the number 13. Before you think I have gone off the deep end, there is a reason and a very logical one as to why I am telling you this…and it relates specifically to Exhibitions and Exhibiting.
Ok it’s very cliched to say it but “Fail to Plan, plan to fail” but let’s take this a step further if you fail to plan and invest a lot of money in exhibiting at the same time, you are not only wasting an opportunity, you are also wasting money…a lot of money.
To help transition people back to live events comfortably, Fern, one of the nation’s largest event strategy and production companies has partnered with leading cloud healthcare platform ShareMy.Health to present Fern HealthCheck Cincinnati, OH – February 17, 2021 – Fern HealthCheck, powered by ShareMy.Health, gives event participants an increased level of safety and comfort as they […]
Aaron recently had the opportunity to be a guest on the The Business of Meetings Podcast with Eric Rozenberg where they talk about the impact of trade shows on the economy. Aaron discusses why he believes that face-to-face events will never get replaced with online events, and he also explains how we can help others […]
Written for The Oregon Festivals & Event Association (www.https://www.oregonfestivals.org/) As I write this, it is Friday the 13th in November. As with any Friday the 13th, there are superstitions and talk about it being an unlucky day for it to occur in 2020 … well, what can we say about that. However, November the 13th is also […]
Preface: If you think my writing wanders, try having a face to face conversation with me…squirrel! Twelve years ago, yesterday, I walked into Fern with the task of taking over the management of a company with a storied 99-year legacy. The company was hugely successful. Less than three years earlier, the company had transferred from […]
Planning an annual trade show or convention is a year-long team effort, much like a NASCAR team prepares to compete in a race. You assemble your team and put the best people in the right positions. You recruit your sponsors to ensure it’s a financial success. You build your car, being sure that you have […]
Today was supposed to be Opening Day, the start of my favorite time of the year. Baseball season, the unofficial start of spring, a time of optimism and happiness. A time when 30 teams would carry the hopes and dreams of millions of fans who would hang on every pitch, every hit, and defensive play over […]
Sales — Mike Marigold email@example.com Exhibitor Services — Jessica Mulheron firstname.lastname@example.org Operations – Bret Bubany email@example.com Other (National) Inquiries — FernExhibitor Services: 800.774.1251 Sales: 888.621.3376 Email: firstname.lastname@example.org Website: www.fernexpo.com
Recently, a few things happened that caused me to reflect about the work we do at Fern, our industry and the value of live, face to face events and how they were meant to be experienced. The common thread that resonated for me was that live events are meant to be fully experienced in a […]