Insights

A few weeks ago, something happened that made me start to consider the concept of civility. I honestly don’t recall what triggered the thought in my mind, but it could have been any number of things. One thing did become apparent to me. Civility is a virtue that protects tolerance. Tolerance not only allows us […]

This month’s guest post is from Neen James, whose practical strategies on increasing focus and paying attention, has helped both organizations and individuals alike. Meeting professionals understand everything begins with attention. Attention is all about connection. Words connect us, and when the right words are used, connections are deepened.  In the busy lives of our attendees, […]

Last week began the start of my favorite time of the year; baseball season. The time when 30 teams and 750 men begin a journey with the single goal of reaching ‘The Fall Classic’ and becoming the World Series Champions. These teams will also carry the hopes and dreams of millions of their fans who […]

Before attending a trade show, or hosting a corporate event of your own, it’s important to cover your bases and prepare for success. By understanding the 5 W’s of your event, your event planning will run more smoothly and be something you can reference back to if you lose focus. Who– Who is your target […]

This blog was originally published on CPG Agency’s blog on October 24th, 2018. CPG is an event management agency specializing in event design, production and attendee engagement.  Contact Fern’s VP of Sales, Jeff Hoffend at [email protected], for more information. Augmented (AR) and virtual reality (VR) are changing the ways businesses approach experiential. But while it is always tempting to […]

“It’s important to stand out” “Make sure attendees remember you” “You have to be different” “Make headlines” “Stay competitive and outshine your competitors” We’ve all heard these phrases countless times, and quite frankly the words don’t hold the meaning they should. If you work in an industry where there is a competitive market then you […]

3 of the most stressful things about exhibiting at a trade show… 1- Not knowing what costs are going to be. Solution: Review all information from show and all vendors in detail and early (many provide advance order discounts due to ability to plan better when they have orders early). Encourage the show organizer to […]

If Goldilocks were a Show Organizer reviewing RFP responses from multiple General Service Contractors she may experience déjà vu. Would she select the GSC that was hot, the one that was cold or the one that was just right?  Over the course of my career I have had the pleasure to work for top industry […]

In a previous blog post, I addressed 10 different mistakes that exhibitors make while presenting at a trade show. If you have not read “How to Lose A Trade Show in 10 Ways Part 1” check it out! In this post I break down each point and go over how to fix each mistake. The following […]

Let’s discuss body paint for a minute. (Yes, you clicked the right link!) Not too long ago I attended a trade show in the Business Services Sector. The attendee composition was evenly mixed between professional men and women doing what most do when attending conventions and trade shows…going to educational sessions, networking, and kicking the […]