Fern has announced a strategic partnership with ShareMy.Health, an innovative health care technology developer. In the wake of the COVID-19 pandemic, the partnership is launching Fern Health Check, a digital platform, available to all trade show and event organizers, that allows consumer-controlled sharing of health data.
While the return to live events will require a combination of many factors, individual safety and comfort levels will be at the foundation. Until there is a vaccine with widespread availability and coverage – and likely for an extended time thereafter – self-assessment, testing and verification will be key elements, according to Jim Kelley, Vice President, Marketing & Industry Relations for Fern.
“As an organization, we are 100% vested in the value of trade shows and face-to-face experiences to drive commerce, positively impacting the economy and providing jobs. This is a solution that we want to make widely available to the industry so that ALL of us can get back to business.” – Aaron Bludworth, President & CEO
The partnership of the two companies enhances Fern’s technology-focused strategy of empowering organizations to grow relationships between audiences and brands. Fern has numerous strategic relationships with marketing and event technology organizations, which the company continues to build and develop to offer integrated solutions and Fern proprietary technologies.
Additional details on Fern Health Check can be found here or by contacting Neil McMullin at nmcmullin@fernexpo.com or 513-562-0435.
