January 10, 2023 – Fern, a leading provider of trade show, exhibition, and event services, has announced a key addition to its Senior Leadership team with the addition of Sheila LeMaster in the role of Senior Vice President in its Account Management organization, along with the promotion of Katie Fitzgerald to Director of Operations for the Pacific Northwest Region.
LeMaster joins Fern in a newly created leadership role that will work with the company’s Account Management team in delivering specialized account management. LeMaster’s focus will be on delivering an elevated organizer and exhibitor experience across all aspects of the design, production, and service delivery for our clients’ events.
We are excited to add Sheila with her years of professional experience and her excellent reputation to the Fern team,” said Aaron Bludworth, CEO. “As we continue to expand our national client base and grow, Sheila will be taking on a critical role directly related to enhancing the already excellent service experience we offer to our organizer and exhibitor clients.”
A graduate of UNLV with a degree in Hospitality Administration & Management, LeMaster brings to Fern and our customers more than 25 years of experience working in trade show operations, exhibitor services, and account management in both facilities and as an official service contractor.
“I am excited to join the Fern team and help them build on the stellar reputation they have as both a solutions and service provider in the industry and as a fantastic place to work,” said LeMaster.
Fitzgerald became part of the Fern team in 2019 following nearly thirteen years with Triumph Expo, which Fern acquired. Fitzgerald began her career as an operations assistant and has been promoted from her current role as Operations Manager in Seattle to Director of Operations for the Pacific Northwest Region, where Fern is the leading national and local provider of trade show services. This region of the northwest, including large event markets in Washington, Oregon, and northern California.
“Those who have had the pleasure of working with Katie know that this new role is well deserved and especially suited to her wealth of experience as the long-time Director of Operations in Seattle. We are excited to have Katie driving operational improvements and efficiency throughout this region” said Steve Larsen, Chief Operating Officer.